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300+ B2B Leads in a Niche Market


This case study shows how Tech Manos Lead Gen team supported an Australian based Electronic Systems which specializes in the design and manufacture of electronic control systems for original equipment manufacturers (OEMs) have reached Identifies 300+ B2B Leads in a Niche Market.


Since it was founded, our client has built its reputation on the design and manufacturing of wire harnesses and electronic components. Over time, the company expanded its capabilities to become an innovative, full electronic control systems design and manufacturing organization. At the same time, our client had a brand-new website. Sharp and up-to-date, it worked as an online brochure. Before meeting Tech Manos team, the company was uncertain about what else the website could do to support and increase the company’s revenue. Main challenges were:

  • Gain a new position in the market
  • Create awareness


Tech Manos team started the process with an audit, to assess client’s current situation, business goals and needs. This research and initial immersion into the business allowed us to quickly jump on board.

The TM team helped client to narrow down the target market and select one niche market segment for business development. Once the target market and business goals were established, the team started developing a B2B marketing strategy to identify and reach new targeted leads within the selected niche market. The combination of research, smart segmentation (by niche market) and strategic B2B marketing led to the definition of an actionable plan. This plan included key performance indicators (KPIs) for accountability and to measure the success of the plan.

Team in normal process share periodic reports on leads qualifying information relevant for Sales team. The report also reflected the level of engagement for each prospect, so the Sales team could organize and prioritize the follow up.


  • Leads 300+ Estimated additional revenue generated by this campaign in High six-figure
  • Positioning recognized as an expert in the selected field
  • Increased the number of visitors to website, as well as content consumption through emails, webinar, white paper and other materials

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