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We set up appointments right at your booth

event support

Few Events

For many companies, a key conference or event has the power to put tens of thousands of ideal prospects in the same location and in the mood to make decisions. Since events often require a large budget investment, meeting your ROI goals for a major event requires a post-event plan that’s just as detailed and comprehensive as your on-site plan. Leads are the lifeline of any B2B company, but coming up with innovative ideas for how to increase leads can be a challenge. For many companies, a large conference or an event has the power to extract thousands of ideal prospects in the same location and in the mode to make buying decisions.

Traditional Reasons to Hold a Corporate Event:

  • Marketing to create new lead generation avenues.
  • Reward employees and business partners for their hard work.
  • Help productivity through team building exercises promoting togetherness and teamwork in the office.
  • Introduce new and or reinforce existing key strategies.
  • Address the affect of competition taking place on a company’s bottom line.
  • Launch a new product

The list could go on, but the goal is always to create an atmosphere of education that allows for the short and long term goals of the company to be realized seamlessly and with exactitude.

Sometimes corporate events will involve only executives, while other times, it may include upper management along with the employees attending. The event schedule could include a dinner or lunch at a restaurant. These meetings may be located at the place of business and have the food and beverage catered, while others are held in convention centers or large hotel ballrooms, catering to large groups.

While each type of corporate event can have its own, theme flow and atmosphere… There are many staples that are a constant within the event industry.

Some of the Staples of Corporate Events Are:

  • Mixers, where relationships are formed by staff and clients mingling with a goal to network and build on new and existing relationships.
  • General Sessions where the major strategies are introduced and reinforced with Audio Visuals and keynote addresses.
  • Dinners as incentives and recognition of outstanding performance.
  • Entertainment that dazzles, and rewards.

While the Location, Venue, Food and Entertainment are Extremely Important, Content is always one of the key elements in corporate events, as it is designed to reinforce the real reason behind the meeting. Here comes the value of Tech Manos expertise in developing the Marketing collaterals with customised content for not only enticing the attendees but also make a long lasting impact on them. Entertainment segments that can be designed specifically to reinforce the message or brand value.

There’s no denying that making a splash at these events can reap great returns. Since events often require a large budget investment, meeting your ROI goals for a major event requires a post-event plan that’s just as detailed and comprehensive as your on-site plan. Event marketing around industry trade shows is a key piece of many B2B marketers’ strategies. When this is the case, it makes sense to maximize that budget spend with an effort that supports the marketing around the event.

For Tech Manos a long-time association with our clients has always been on the priority. Our goal is to take advantage of every opportunity that can increase the business of our client & execute on a scale we never had before. The results were some of the best we’ve had for any lead generation activity, and we feel that the tactics we used can be applied to any event.

Why Events for Lead Generation?

The quality of a sales lead correlates to the effort the prospect has gone through to interact with your company I.e. If you convince someone to take a day out of the office to attend your event, there’s every likelihood they will present themselves to be a warmer sales lead.

event support

We follow an orchestrated process to generate qualified leads in the event:

  • Developing Target attendee list: The first step to making sure you get a positive ROI from an event is acquiring data
  • Mapping the executives: Our events team set us on the right path by creating as many opportunities as possible for us to engage and scan high-quality leads
  • Scheduling meetings with the key decision makers who are attending the event
  • Lead Management- Generating the leads is only half the battle, because a lead is only as good as the new business it brings in.
  • Also play key role in vendor identification, managing entertainment, keynote speaker, logistics, hotels etc.

For many companies, a key conference or event has the power to put tens of thousands of ideal prospects in the same location and in the mood to make decisions. Since events often require a large budget investment, meeting your ROI goals for a major event requires a post-event plan that’s just as detailed and comprehensive as your on-site plan.

The first step to making sure you get a positive ROI from an event is acquiring data of qualified leads. Tech Manos Events Support team create as many opportunities as possible for you to engage and scan high-quality leads using a combination of Digital Marketing, Microsite development & onsite registrations, Email invitations, Callings & rigorous follow ups.

Lead management is another important part of the event support because generating the leads is only half the battle, because a lead is only as good as the new business it brings in. Leads that only engaged at one touchpoint would be considered a lower level of interest and would be nurtured after the event. Leads that had multiple points of engagement were considered hotter leads and sent to sales for follow-up.

We wanted to make sure that our client sales reps could quickly understand how each lead had interacted at the event. Reps could review all of the campaigns associated with the lead to get this information. To help them even further, we prepare an extensive report at the end of the event. The report bifurcates leads generated at various touch points, fresh leads, Hot leads & most importantly the leads which require further nurturing post event.

We have run multi-channel, multi-month campaign around events to generate awareness and leads. As a result of this effort were able to exceed every KPI, and also lead to 300% return-on-investment for the entire campaign. The debate with CEOs can keep going on about the expenses at a conference with the ROI.

Well, we talk ROI when we’re up against those conferences. When you set up a booth and fly halfway across the world to meet strangers, hoping someone would visit your booth, you’d wait for that one moment to grab an eye contact, break the ice and start selling. Ouch! It doesn’t really happen that way. Here’s where we flip the game in your favour. We set up appointments right at your booth! With potential visitors at the conference and outside of it! Maximum traffic at your booth – Guaranteed!

Our one single objective for event support is to drive attendance and foot traffic and providing effective post-event follow ups as well.

Role in Event Marketing

We take care of all aspects of promoting your conference or event, from marketing strategy and event branding to developing printed promotional material.

We’ll oversee the design, build and content management of your event website (Microsite), manage your event PR, prepare extensive database of the attendees & direct mailings to them. We also orchestrate the promotion of your event via social and other online media.

Our capabilities go beyond national and international borders. Our expertise transcends industries. From Auto, IT, and Retail to Financial Services, Tourism and F&B, we have made our mark as a company that exceeds expectations. We understand that one size doesn't fit all, and that is why your events are tailor-made to your requirements.

From the initial conception (pre-event publicity, venue research & booking, transport, catering), to turnkey production (set-up, on-site management, stage designing, entertainment, security), to post-event support (final material distribution, delegate attendance assessment, post-event report) – we take care of everything.


What We Do for Events

Actionable:

  • Pre-Event Management
  • Extensive Database development of attendees
  • Sending Bulk Emails, Invites, Infographics etc.
  • Scheduling appointments with key decision makers @ your booth
  • Digital Marketing, Advertising and Promotion
  • Event Organising
  • Hotel Management
  • Post-Event Management

Our Roles & responsibilities:

  • Planning, Marketing services and support
  • Creative development and collateral design
  • Advertising and promotion planning and management
  • Microsite development including customized web-based solution support
  • Hotel accommodation and hospitality management
  • Speaker management and hospitality
  • Exhibition design and logistics management
  • Conference venue and logistics management
  • Registration Management: online with onsite registration, Emails, Callings etc.
  • Administrative/secretariat service and room management
  • Technical and equipment support
  • Social events management
  • Hospitality & Tour management


Ready to take your business to new heights

About Us
Tech Manos delivers technology services and accelerates growth for many companies by solving complex business challenges with specialized innovations.More

Our Aim
Our aim is to be the most trusted provider of world class IT, digital marketing and business development services.

Our Client Expectation
"We @ Tech Manos make sure to generate maximum ROI for our clients & leave no stone unturned to provide them the quality outcome in any project."

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Email: info@techmanos.com
Link: www.techmanos.com

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