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branding

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Translating ideas into executions by creating effective Business Objectives for Business Design, Brand Strategy, Identity & Communication, Packaging, Product Innovation, Technology, Service Design, Experience Design

Whether your business is large or small, local or national, branding is the key to distinguish it from your competitors. An effective brand strategy gives you an edge in a competitive market. It is your promise to customers. It tells them what they can expect from your products and services. And you don't have long to communicate these messages.

As an innovative design company, Tech Manos has worked with some of the most reputed clients and spirited entrepreneurs globally- spanning across government and institutions, start-ups with newer beliefs, varied industries and diverse disciplines.

We love to work with our clients from the start. Whether you’re creating a new brand or looking to reposition an existing one, successful brands are built on great stories. We believe that honest business and innovative design go hand-in-hand. Our talented team of designers, marketers and developers are as diverse as our work. Together, we have combined work experience and absolutely love what we do!

Make a visual statement about your business, and say it with style. If you don't know who you are, how will your customers know? We'll help you define your message and communicate it clearly by building a corporate identity that represents your business values, mission, and culture. Get your audience excited about your brand.


Our Main Objective

Translating ideas into executions by creating effective Business Objectives for Business Design, Brand Strategy, Identity & Communication, Packaging, Product Innovation, Technology, Service Design, Experience Design

To truly establish and grow your brand in this era of digital, you need to clearly define what separates you from the herd. Companies have only one opportunity to grab attention and engage with their potential customers. Tech Manos helps in creating a brand presence that looks into various aspects of branding and design, helping you establish a credible and memorable presence both online and on the ground.

Your logo, colours, tagline, signage, business cards, website and advertising all communicate information about your brand to customers. By clearly defining your purpose, identity and role, we are able to reach loyal customers and add value to your business. Our designers work closely with clients to develop brands that demand attention.


Who are the Creators?

We believe on the philosophy that people are most successful when they enjoy what they do. Put simply, we believe that success is all about getting the right people together. We have a dynamic team of creators, thinkers, innovators, optimistic believers and collaborators. With an eclectic blend of passions and personalities, a team who work creatively.

Our passionate graphic design team and brand strategists employ extraordinary marketing research skills to create a unique identity for your company. We apply our visual knowledge—into visual solutions. Logo design, marketing collateral, multimedia presentations, product packaging, indoor and outdoor signage, point of sale materials, and much more. We distinctly create and implement flawless business branding solutions needed to get your company to the very top of its game.

Anybody can be creative. But you can’t teach people to care. Meet the people who bring integrity, sincerity and conscientiousness to work every day along with their talent.


Understanding perceptions and experiences

Tech Manos helps to shape brand perceptions and consumer experiences. We always place the user at the centre by identifying real needs and behaviour while making choices – to create long-lasting relationships that can achieve growth, increased outreach and greater differentiation in the market. We're in the business of providing creative and qualitative marketing and design, along with premium customer service. Our relationship with our customers is everything, and our goal is to always go above and beyond, no matter what size the project is.

Tech Manos helps to shape brand perceptions and consumer experiences. We always place the user at the centre by identifying real needs and behaviour while making choices – to create long-lasting relationships that can achieve growth, increased outreach and greater differentiation in the market. We're in the business of providing creative and qualitative marketing and design, along with premium customer service. Our relationship with our customers is everything, and our goal is to always go above and beyond, no matter what size the project is.

We love seeing the fruits of our imagination come to life and make things happen, which invariably makes for a happy client. A brand identity is much more than just a logo and color palette; it’s what sets an organization, person, product or service apart. Our branding work is always method-driven and data-inspired. We provide our clients with the highest quality creative work that includes them in the process and wows them with the results.

Your values define your brand and we excel in providing comprehensive branding and design services. Branding starts with knowing your business or organization is and defining what separates you from the herd. And we help you sort that out. We strategies branding and design initiatives for companies; from crafting core brand values to comprehensive visual identities we conceptualize the identity of your brand by taking into consideration:

  • Brand Engagement
  • Who is the target you are trying to reach?
  • What is the identity your brand wants to create?
  • What is the message you are trying to convey?
  • Is it in line with the overall business and corporate objectives of the company?

What motivates people to choose one product or service over another?

People choose brands in the same way they choose friends, attracted or repelled by particular sets of characteristics. Consumers don’t buy what you do, they make decisions based on how you make them feel. We listen to your customers and understand what they care about.

This 3-stage process underpins our approach to building a brand proposition that really engages with your target audience, nurturing customer relationships and creating brand loyalty.

  • . Brand- What motivates people to choose one product or service over another?
  • Launch- How do your customers access and experience your brand?
  • Engage- Are you engaged with your customers and creating new opportunities?

What we can do for you

Tech Manos delivers high-quality brand design with an eye for precision in its execution. Whether we create it from scratch or, take it and run with it, your branding is consistently impressive and memorable. Our Business is Making Your Business Look Good.

Our Branding Services Include:

  • Logo Design & Style Guide
  • Marketing Collateral
  • Presentation Design
  • Event Support Materials
  • Graphic Design

Logo Design & Style Guide

A logo is often the first interaction a customer has with a brand. What does your logo say about your business? It's important that it's saying the right thing, as it's often the first and only representation of you your potential customers will see before deciding whether to use you. Tech Manos can help you define a message that fits your business and create a custom logo to communicate that message. We help develop strategic, thoughtful logo designs that make brands stand out.

Your logo is the visual representation of your company. This is why a unique and eye-catching logo can go a long way in establishing your business identity and creating brand recognition. But what is a logo truly worth to a business? We view it as a long-term investment in your company's future. Your logo is a visual cue that tells a story of your brand's culture, behaviour, and values.

A well-designed logo should adapt to a variety of applications whether on a business card, a billboard or on Facebook. Our designers take their time to understand your business, market, customers, and competitors to develop a unique, recognizable logo design that communicates your unique value proposition.


Different Types of Logos

One of the cool things about logos and design styles in general is that over time, styles evolve. This requires companies to refresh their logos over time to stay current, but as a creative company, we love staying on top of these new logo trends. Although there are infinite style directions we explore with logos, some styles we’ve found to be popular include:

  • Cubism: Very “Technology” Centric
  • Text Within Icon
  • Spores/Dots/Mosaic
  • Typographic Logos
  • Gradients
  • Morphed Pixels
  • Organic
  • Image/Design Within Text

Our Logo Design Identity process:

  • Know the Client- The client plays the most important role in the logo creation, primarily because you want to exude their values and what they believe in. It’s important to begin by researching the client then asking detailed questions, learning as much as possible about what they want to deliver through their brand. These elements—that is, their culture, values, and who they are—need to be employed in the logo design itself.
  • Know the Customer- The client is only as good as their success, so we try to understand their customer’s perspective about the client’s company. This helps us in evaluating what should be the depiction of the logo
  • Know the Competitor- It is just as important as other pointers to know and understand the client’s competitor, just like their customers.
  • Know its Use- So when is this logo actually going to be used? The designers need to know how it might be broadcasted. Similarly, the shape and space will differ whether the business is solely online or found on a small piece of merchandise. Online-based companies also might need to utilize different color schemes, or black and white might be preferable for those who often need to photocopy important documents.
  • Know Their Needs- The company will likely not know exactly what they want, but know what they want once they see it. After we finish sketching some drafts, we share them with about five of our best pieces, and ensure that nothing is similar floating around the market.

2. Marketing Collateral

When executed properly, good marketing collateral gives businesses an incalculable edge over the competition. It helps provide for a happy and easy customer experience, and projects an image of growth and modernity. Tech Manos creative team regularly creates brand style guides to create the look and feel of newly produced pieces.

The Tech Manos creative team understands and applies the true fundamentals of marketing to every piece of collateral we produce. We effectively merge aesthetic appeal with tangible messaging to maximize customer impact. Using this blend of strategy, copywriting, and graphic design, we produce results that exceed expectations.

Tech Manos expertise in creating various collaterals. Few of them are:

  • Sales Presentations: Capture your prospect’s attention and help close the sale with powerful sales presentations designed to be viewed on any tablet device or in print. Our professionally designed presentations can be custom or we can create templates for your teams to use.
  • Brochures and Product Data Sheets: A great brochure is worth its weight in gold. We can create highly-engaging printed brochures and/or brochures in PDF format that can be posted on your website for download or emailed directly to potential customers.
  • Infographics: Data and information can often overwhelm, even when it’s meant to help a buyer make decisions. Infographics are a great tool to visually convey information in a simple, customer-friendly manner, without causing a headache. We can design fun, engaging infographics that will reveal to customers the key information they need to make a decision.
  • Newsletters/White Papers: Newsletters and white papers provide an opportunity to inform your customer base and prospective customers of your opinions on a wide variety of matters. By engaging prospects and customers in such conversations, you can increase your selling time and accelerate selling success.
  • Case Studies: These can be critical when acquiring new clients, and should include one from each vertical your brand would like to service.
  • Industry Reports: Our creative team can turn your Industry Reports into attractive “link bait” that will work to increase your brand awareness and establish thought leadership in the industry.

3. Presentation Design

Tech Manos can create flexible corporate presentations that can be customised as per the requirement. Our content writing team focus on the message, while our designers deliver the visual impact that’s consistent with your branding.


4. Event Support Materials

Now a day’s companies Use events to enhance the connection between their target audience and their brand. Whether it’s a trade show, fundraiser or corporate event, properly marketing your big event can help ensure you reach your target audience, generate buzz, put people in the seats, and deliver an amazing event experience.

Tech Manos is capable of producing everything your event needs, including, social media campaigns, promotional items, pre- and post-event direct marketing, trade show displays, and more. And in everything we do, we have your brand identity in mind with the highest possible level of design and production expertise.


Event Identity

Nothing helps set the tone like a well-designed event logo, and Tech Manos has created unique event identities for events of all shapes and sizes. We believe that great creative makes an exceptional event experience because it helps your guests see the event as a unique experience and allows you to create a theme or story behind the event.


Launching New Products, Brands and Services

You get one chance at a first impression — make it count. A successful product launch provides attention for your brand and compels attendees to participate in spreading the word. It shows people that you’re serious about your product, your brand, and about providing the very best for them. An event can be a great way to enhance your go-to-market strategy.

A great launch event is more than just showing off your new brand, product or service, it’s about telling the story, sharing the messaging, and building a relationship with the audience. We are adept at integrating powerful design and technology to create a memorable experience for your audience. We’ve helped create launch events for some of the finest brands in the world, and can ensure that your guests will take with them a lasting impression that will generate buzz and kick off your new product, brand or service in style.


5. Graphic Design

Let's collaborate to take your vision from concept to a variety of different mediums from print and digital to packaging design.

Our design philosophy is simple: we work closely with our clients to create design with character and relevance. Graphic design is an aesthetic experience bringing your company to life through visualization. We apply this principle across identity, print, digital and packaging design. The result is a clear marketing message with high-impact design that drives more business

We're having a team of skilled designers who work as a consultant for our clients to help them in deciding which option is best for their brand and budget. We work with a variety of clients to tackle many types of challenges, and we start by discovering the end goal of your project.


Ready to take your business to new heights

About Us
Tech Manos delivers technology services and accelerates growth for many companies by solving complex business challenges with specialized innovations.More

Our Aim
Our aim is to be the most trusted provider of world class IT, digital marketing and business development services.

Our Client Expectation
"We @ Tech Manos make sure to generate maximum ROI for our clients & leave no stone unturned to provide them the quality outcome in any project."

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Tech Manos
Email: info@techmanos.com
Link: www.techmanos.com

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