Lead Generation Challenges
Even though marketing executives report that lead quality is one of the top priorities for lead generation, it is also one of the biggest challenges facing marketers today. In a recent study by IDG, 61% of marketers reported that generating high-quality leads was problematic for their organization.
The same study also reported that the greatest barrier to entry to quality lead generation is lack of resources in staffing, budgeting, or time, and lack of high-quality data to drive campaigns.
Tech Manos drives business impact for some of the world’s largest brands by balancing the tech with the creative—B2B marketing performance requires the best of both. We have rich experience in leading strategic insights, planning, and execution of highly technical and creative marketing programs.
We work on finding unique ways to attract people to our client business. We want to provide them with enough goodies to get them naturally interested in the organization, so they eventually warm up to the brand enough to want to hear from us!" It's a way of warming up potential customers to your business and getting them on the path to eventually buying.