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Leads Tripled, Conversions Doubled with Revamped Web content

This case study shows how Tech Manos Lead Gen team supported a UK based software company & tripled the leads through a customised campaign.


Our client was facing two hurdles in marketing their company’s software that helps organizations perform sales compensation planning. First, their product was new in market for most prospects, who set sales compensation goals and plan for those expenses using manual processes. Second, their target market was organizations with 50 or fewer sales reps. Reaching these smaller businesses with traditional approach, was difficult and expensive. Instead, they wanted a strategy that can help frustrated sales executives to find business.


Tech Manos team followed an orchestrated process to cover all the gaps & make sure that the sales pipeline is filled with huge number of leads.

  • Revamped their website & Create content for planning best practices. To attract traffic, the team created SEO friendly content that prospects would be using to search for sales compensation planning advice & also created several resources that offered valuable information that wasn’t directly promoting the company’s software.
  • Tracking of footfall & collection of online queries become the TAL for us.
  • Lead Gen team along with digital marketing team, together work for pushing the software in market by applying the tested best practices & implementing the result oriented processes.


Teach Manos team was able to deliver the committed output to the client by not only increasing the ranking of their website but also increasing the number of leads to triple the count.


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