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Attention Google! This is how Amazon plans to take your ad business

Amazon has articulated a method because of its advertising business at an event that is internal. It promises advertisers the opportunity to target Amazon buyers who are willing to purchase something. This will make it a potentially more compelling selection for advertisers than Google, as a result of the promise of higher conversions.

The ecommerce giant is betting on a method of using ads as a revenue that is additional to lessen the buying price of the products it sells. The approach will make Amazon an even more place that is compelling shop. Vendors can promote their products or services through marketing, customers have relevant ads for products they’re expected to purchase. Source -

Amazon has even started placing ads directly on Google to advertise products on its marketplace, rendering it a lot more ubiquitous.

The company’s already making $1.4 billion from its ad business, nearly four times compared to Snapchat. It nevertheless pales in contrast to Bing though: the search frontrunner made $19.1 billion from the ads business in Q2 2016 alone.


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